Technical SEO audits are the foundation of every successful search optimization strategy I implement. Over the past decade, I’ve audited hundreds of websites ranging from small business sites to enterprise platforms processing millions of monthly visits. Through this experience, I’ve developed a systematic framework that consistently uncovers critical issues and transforms search performance.
What sets my approach apart isn’t just the tools I use or the depth of analysis—it’s the combination of technical precision with strategic business thinking. Every audit I conduct connects technical findings directly to business outcomes, ensuring that recommendations aren’t just technically sound but also aligned with your growth objectives.
The Discovery Phase
Before I touch a single crawl tool or dive into Search Console data, I start every technical SEO audit with a comprehensive discovery phase. This isn’t about technical analysis yet—it’s about understanding your business context, competitive landscape, and specific goals.
I begin by analyzing your current organic performance, identifying which pages drive the most valuable traffic, and understanding where revenue actually comes from. I review your Google Search Console data to establish baseline metrics, examine your Google Analytics setup to verify tracking accuracy, and interview key stakeholders to understand historical SEO initiatives and technical constraints.
This discovery phase typically reveals crucial context that shapes the entire audit. For example, I once discovered that a client’s development team had implemented a complex headless CMS architecture without considering SEO implications. Understanding this upfront allowed me to tailor my audit recommendations to work within their technical constraints rather than proposing solutions they couldn’t implement.
I also spend significant time analyzing your top 5-10 organic competitors during this phase. I’m not just looking at who ranks above you—I’m identifying specific technical advantages they’ve implemented that you haven’t. This competitive technical analysis often uncovers quick wins that can be implemented immediately.
Deep Technical Analysis
Once I understand your business context, I move into the technical analysis phase where Melos Ajvazi methodology differs significantly from standard SEO audits. Rather than running automated tools and compiling a list of issues, I conduct a layered analysis that examines how different technical elements interact and compound to impact search performance.
I start with crawlability and indexation—the absolute foundation of technical SEO. Using Screaming Frog, I crawl your entire site to map your URL structure, identify orphan pages, analyze internal linking patterns, and discover crawl depth issues. I cross-reference this crawl data with Google Search Console’s Index Coverage report to identify pages Google can’t access or chooses not to index.
Next, I dive deep into site architecture and URL structure. I examine how your site hierarchy reflects topical relationships, whether your URL structure supports future growth, and how effectively your internal linking distributes PageRank. Poor site architecture is one of the most common yet overlooked technical SEO issues—many sites have great content that simply can’t rank because it’s buried too deep in the site structure.
Core Web Vitals and page speed analysis form a critical component of every audit. I use PageSpeed Insights, Lighthouse, and WebPageTest to measure real-world performance across different devices and connection speeds. I don’t just report the metrics—I identify the specific technical issues causing poor performance, whether that’s unoptimized images, render-blocking resources, or inefficient JavaScript execution.
Schema markup and structured data receive dedicated attention in my audits. I verify existing schema implementation, identify opportunities for rich results, and ensure your structured data accurately represents your content to search engines. Properly implemented schema can be the difference between a standard listing and a rich result that dominates the SERP.
Prioritization and Roadmap
The value of a technical SEO audit isn’t in identifying issues—it’s in prioritizing them effectively. This is where my approach as Melos Ajvazi really demonstrates its strategic value. I categorize every finding into a clear framework that makes implementation decisions straightforward.
I group issues into three tiers: critical issues requiring immediate attention, high-impact opportunities that should be addressed within 30 days, and long-term strategic improvements for sustained growth. Each issue receives an impact score based on potential ranking improvement, an effort score based on implementation complexity, and a priority ranking that balances impact against resources required.
For example, fixing crawl errors that prevent Google from accessing 20% of your product pages is a critical issue with massive potential impact. Implementing breadcrumb schema might be medium effort but delivers quick wins through enhanced SERP appearance. Completely restructuring your site architecture might have huge long-term impact but requires months of planning and development resources.
I also provide specific implementation guidance for each recommendation. Rather than simply stating “improve Core Web Vitals,” I identify the exact images that need optimization, the specific scripts causing layout shift, and the server configuration changes required to improve response times. My audit deliverables include actual code snippets, configuration examples, and step-by-step implementation instructions.
Implementation Support and Measurement
A technical SEO audit without implementation is just an expensive PDF that sits in someone’s inbox. That’s why every audit engagement with Melos Ajvazi includes implementation support and success measurement.
I work directly with your development team to clarify technical recommendations, review proposed solutions before deployment, and troubleshoot unexpected issues during implementation. I’ve learned that the difference between an audit that drives results and one that goes nowhere often comes down to this implementation support phase.
I also establish clear measurement frameworks to track the impact of technical improvements. Before any changes go live, I document baseline metrics for organic traffic, rankings, crawl efficiency, and Core Web Vitals scores. After implementation, I monitor these metrics closely to verify that changes deliver expected improvements.
This measurement approach serves two purposes: it proves ROI from technical SEO investments, and it identifies which types of technical optimizations deliver the biggest impact for your specific site. This learning feeds back into future optimization priorities, creating a virtuous cycle of continuous improvement.
Moving Forward
Technical SEO isn’t a one-time project—it’s an ongoing discipline that requires continuous attention as your site evolves, search engines update their algorithms, and new technologies emerge. The audit framework I’ve described here provides a systematic approach to identifying and fixing technical issues, but the real value comes from establishing technical SEO as a core discipline within your organization.
Whether you’re dealing with a legacy platform struggling with technical debt or a modern headless CMS that needs SEO optimization, a comprehensive technical audit provides the roadmap for sustainable organic growth. The key is combining technical precision with strategic thinking—understanding not just what’s broken, but why it matters and how to fix it.
Ready to uncover what’s holding back your organic performance? Let’s talk about a comprehensive technical SEO audit for your site.
